Chase Russell to release book on low-budget campaigns

By AI, Created 12:16 PM UTC, May 31, 2026, /AGP/ – Florida strategist Chase Russell is set to publish a new book in August 2026 that argues candidates can win elections without big donors or party machines. The book targets Republican candidates, consultants, and political operatives looking for grassroots tactics, digital strategy, and small-dollar fundraising.

Why it matters: - Chase Russell is pitching a campaign model built for candidates with limited money and limited institutional support. - The book argues that modern elections reward authenticity, digital reach, and direct voter contact more than traditional spend-heavy tactics. - The message lands as Republicans and other campaigns keep looking for cheaper ways to build turnout, fundraising, and message discipline.

What happened: - Chase Russell announced the upcoming release of Winning Without Millions: A Framework for Modern Grassroots Campaigns. - Russell is president of Grey Eagle Strategies, founder of RightReach, and co-founder of Omni Media Group. - The book is available for pre-order and is scheduled for release in August 2026. - Russell framed the book as a guide for candidates, consultants, and political operatives who want to win without relying on large donors or party machines.

The details: - The book runs 12 chapters across five parts. - The topics include voter distrust in traditional politics, digital-first campaigning, grassroots organizing, and the role of AI and algorithms in elections. - Russell said the book draws on his experience as a conservative political strategist who works specifically with Republican candidates, as well as his background as a U.S. Air Force veteran. - The book includes case studies tied to Martha Coakley’s 2010 loss in Massachusetts, Eric Cantor’s 2014 primary defeat, Barack Obama’s internet-focused campaign strategy, and Donald Trump’s use of long-form podcasting in 2024. - Russell said the campaign model in the book is meant to replace the old approach of raising millions, hiring a machine, and flooding the airwaves. - The book highlights a “Daily Content Machine” that calls for five pieces of content per day. - The framework adapts Donald Miller’s StoryBrand model to political campaigns. - The book promotes an “Ownership Model” built around purpose, recognition, responsibility, and community. - The strategy also emphasizes direct voter contact, including candidates calling voters for hours each day. - The toolkit covers small-dollar fundraising, crisis communication, viral content, CRM platforms, AI tools, and social media workflow. - Russell said the principles apply beyond politics to business leaders who want to communicate more effectively in a crowded media environment.

Between the lines: - The book is part political manual, part media strategy guide, and part branding playbook. - Russell is positioning grassroots campaigns as a response to both voter distrust and the shrinking influence of legacy media. - The emphasis on AI, algorithms, and content volume suggests campaigns are being treated more like content operations than traditional field organizations. - The focus on Republican candidates makes the book a niche political product, even as Russell argues the framework is broadly useful.

What’s next: - The book will be released in August 2026. - Russell is offering media inquiries, review copies, and interview requests through info@greyeagleco.com. - Additional information is available on the company’s official site.